Can video advertising run like a well-oiled machine?
Beet.tv joined us at our first annual Adapt Conference in NYC on September 18th where industry power players like Horizon Media, UM, Nielsen and Thomson Reuters discussed the future of TV and online...
View ArticlePart Two: What Online Video Ad Spend Can Tell Us About The 2012 Election
In Part One of our political video ad series, we discussed the implications of the percentage of total video ad spend in the ‘swing states’ for each campaign. We all know these states are key to a...
View ArticleSee the Future of TV and Online Video at Next Week’s Invite-Only London Adapt...
“TV” is not just TV anymore. Video is being viewed on all screens — television, Web, and mobile — and the underpinning advertising businesses must and have been rapidly evolving. The question no longer...
View Article5 Questions about Video with Adap.tv’s JoAnna Foyle Abel
What does the future of TV look like? Who knows! But, that doesn’t stop us from asking some of the industry’s smartest people what they think is going to happen in the digital revolution. Today, we...
View ArticleHighlights from Adap.tv’s 2013 Australia State of Video Report [Slideshow]
Adap.tv Australia State of Video Report, 2013 from Adap.tv
View ArticleAOL breaks U.S. video industry records, tops comScore rankings in September
By Ran Harnevo and Amir Ashkenazi Amir Ashkenazi, CEO of Adap.tv, and Tim Armstrong, CEO of AOL In just one month since we completed the acquisition of Adap.tv, we’re proud to announce that both...
View ArticleMi9′s Marc Barnett on Online Video: “We’ve Gone Past the Tipping Point”
It’s been quite a year for digital video around the world, having seen a number of massive shifts and acceleration of consolidation in the space. The Australia digital video market is no exception,...
View ArticleHow Football Drives Engagement with Video Advertising [Infographic]
With just over half of the college and pro football seasons in the books, there are some impressive numbers being put up by individual players and teams. Even more staggering has been the tremendous...
View ArticleQ&A with USA TODAY Sports’ Chris Pirrone: Publishers, Don’t Be Afraid of...
Read any of the latest industry headlines and one thing is clear: programmatic is here to stay. Conversations about programmatic have shifted from whether or not it will fit into sales channels, to how...
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